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PLACEHOLDER — Service in Example Town

PLACEHOLDER search-result description for the area page. Name the trade and the town the way a customer searching for it would.

PLACEHOLDER photo of work carried out in the service area
  • Licensed & insured
  • Written pricing before we start
  • Workmanship guaranteed
  • Serving since 2020

PLACEHOLDER. There is exactly one page in this collection, and that is deliberate.

business.service_area[] in site.yaml drives areaServed in the structured data and the combined /service-area/ page. This collection is only for a town that earns a genuinely researched page of its own — something true about working here that is not true everywhere.

A page per town, differing from this one only by a swapped place name, is the doorway pattern spec §7 forbids. Add a second page only when there is a second page’s worth of real content.

The URL is the keyword

Note the filename: it becomes the URL at the site root (/service-in-example-town/), not under a /locations/ segment. The extra path segment buys nothing. Name the file the way someone would search.

A heading

PLACEHOLDER paragraph.

Services in Example Town

“PLACEHOLDER — paste a real review from the client's Google Business Profile here.”
Replace with reviewer nameExample Town
“PLACEHOLDER — a second genuine review goes here. Prefer ones that name the specific job done.”
Replace with reviewer nameSample City
“PLACEHOLDER — a third genuine review goes here. Three fills the row; fewer or more is fine.”
Replace with reviewer nameExample Town

Common
questions

PLACEHOLDER answer. Cost questions are the highest-value ones on a local-service site — publishing real numbers is what gets cited. Replace this with genuine pricing.

PLACEHOLDER answer. Leaving `service` off means the question is general and shows only in the site-wide FAQ list.

PLACEHOLDER answer. Keep it plain text and direct: this is read out by Google and by AI assistants, so it should answer the question in the first sentence.

PLACEHOLDER answer. A question tagged with a service slug appears on that service's page as well as in the general list.